Video Trends

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Video trends on social media have become increasingly popular and will continue to grow over the coming years. Here are two trends that I think will be a big part of 2020.

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Video-First Platforms

When discussing video-first platforms, it is important to know that videos on social media sites are the highest ranking in post type with the most engagement from viewers. This has created a market for video driven apps to be developed like TikTok and byte. I think we will be seeing many more apps being developed to fit this trend.

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Segmented Video Formatting

With segmented video formatting, videos are being optimized to meet the specific needs of each social media platform individually. This means that platform-specific content will be created like vertical videos for Instagram Live and square videos on Facebook. These will enhance viewer experience by creating visually pleasing feeds. I expect that all social media platforms that exist and those being created will take advantage of this.

Overall, there are many video trends coming in 2020 that will enhance the way we watch videos on social media.

Privacy and Data Security

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While privacy and data security are closely related and extremely important, they are very different. Let us look at what both privacy and data security mean and how they work.

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Privacy

Basically, privacy is a technical issue, authorizing the access of data or materials to specific people that you believe should be able to look at information that has been hidden. Each company/organization will define their data privacy differently. Most of the time it will include deciding what and how data will be collected, how it will be used, and who is allowed access to it.

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Data Security

Data security is all about protecting your data against unauthorized access. This can include financial information, personally identifiable information (PII), company launch information, etc. Some data security tools include anti-malware and anti-virus protection, data loss prevention, access management, and data masking software.

Both data privacy and data security are vital tools for any company, business, organization, and/or person who wants to protect their data/information from those who want to steal it.

Geolocation within Social Media

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Geolocation has become a prominent feature on social media applications like Instagram and Snapchat. From geotagging to maps with locations of your friends, geolocation has become an integral part of these apps.

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Instagram

Geolocation on Instagram allow users to store or tag their content to the specific coordinates. Users can add stickers to their Instagram Stories of their locations like Central Park by selecting the “location” sticker and then choose one of the geolocations around you. You can also hashtag your location like #NewYork or #centralpark. These help spread your content to other people in the same area or to anyone looking up that specific hashtag. You can hashtag within your stories as well.

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Snapchat

On Snapchat, the app uses geolocation to make it possible to see where all your friends are in the world on a map. The Snap Map shows your Bitmoji at your exact location and updates every time you open the app. Snapchat also uses geolocation to create filters that you can use that have your general location like a city, town, park, or even a restaurant or particular event like a concert.

Overall, Geolocation is definitely being utilized by these apps and people seem to really like using these features. Some, however, find it to be invasive or an infringement on their privacy rights. What are your thoughts on Geolocation on Social Media?

Influential Mobile Trends

It is important to pay attention to new technology. With the world of technology always evolving, let us take a look at the two top mobile trends that I think are dominating 2019.

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AI Technology

According to the article by Quicksprout, “Artificial Intelligence has penetrated our mobile world.” Some of the advancements with mobile AI are things like Siri, Alexa, Google Assistant, and Cortona. Apps on our phones are also using AI technology for software like voice-recognition. It is also being used to optimize relevant advertisements for viewers on their mobile devices.

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Augmented Reality

The best examples of Augmented reality can be seen on Instagram and Snapchat. Face filters take your face and modify it to include things like dog ears, heart eyes, sunglasses, etc. Another good example of augmented reality is the game app Pokemon Go. The entire game is based on see augmented reality on your mobile phones. All of these apps are clearly using augmented reality as a tactic to increase revenue.

I expect that both of these mobile trends will continue to grow over the next few years and will be used by a majority of the world’s population.

Social Media Policies

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It is extremely important for companies to have a social media policy in place because whether they have social media or not, their employees certainly will.

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What is a Social Media Policy?

As the Hootsuite article that discusses how to write a social media policy states, “it is a living document that provides guidelines for your organization’s social media use. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally.” This document will need to be frequently updated due to the frequency of change that comes with social media.

What Should be Included in your Social Media Policy?

  1. Defined team roles
  2. Established security protocols
  3. Plan of action for security and PR crises
  4. An outline of how to comply with the laws you establish
  5. Guide for how employees should handle personal accounts
  6. Encouragement for employees to participate in promoting your brand

There are many things to consider when creating a social media policy, but this is a good place to get you to start thinking about how to begin!

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Social Media Management through Measurement

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In order to effectively manage your social media, knowing how to measure your content is extremely important. I will walk you through some basic steps to help you with measuring your social media.

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First: Set your Goals

First you must decide what your goals are going to be. This will allow you to more effectively measure what is most important to you in relation to your solidified goals.

Second: Create Metrics

Now that you know what your goals are you can use metrics on what you want to measure. For example, if you are measuring your engagement on Instagram, look for metrics around likes, comments, participants in polls, etc.

Third: Measure the Metrics

Now that you know what metrics you are going to use, you need a tool to measure the data. Many social media sites already have analytics pages you can go to and find your data. Take Instagram for example. You can find your engagement metric right there in the app.

Once you have collected your data you will know what you need to adjust in order to change your current metrics. Once you have done this, just keep repeating the process.

Click HERE if you want to read more in depth about social media measurement.

How New Media Platforms are Used

If you have ever wondered what how new media platforms are being used by different professionals/mediums, you have come to the right place. This post will focus on showing you ways new media platforms and tools are used by traditional news media, advertising, public relations and broadcasting professionals.

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News Media

Let’s start with News Media. Social media has become one of the main sources for consuming the news. The most used social media platform for news is Facebook, with Youtube, Twitter, and Instagram not far behind. The introduction of these new media sources opened the door for News Media to take hold and become the place where a large percentage of people go first for their news. For more great information on this subject check out the Forbes article “How Social Media Has Changed How We Consume The News”

Advertising

Advertising has become inseparable from social media. Advertisers saw the advantages of using these apps to their advantage because they are cost effective and make it easy to relate on a personal level with their customers. These advertisers use social media to their advantage by using analytics to create curated content for their target audiences in order to make more money. As Michael Cohn said in his article entitled “The Impact of Social Media on Advertising”, the advertiser needs to go where the customers are, and they are now on social media.

Public Relations

People in Public Relations use social media for many reasons. Some of these include finding influencers, identifying brand threats, influencing journalist’s stories, reacting to negative press, and making announcements. Social media has also helped PR advance in its ability to act more immediately.

Broadcasting Professionals

Broadcasting professionals are taking advantage of the interactivity the social media provides. They are able to interact with their followers all while receiving valuable feedback to help them with their careers.

Overall, there are many ways that different professionals use social media platforms in order to help their careers.

Passing Professionalism: Learning how to be professional online

As students graduate from college and begin to enter the professional world, they still have one “class” that they need to pass. That class is being Professional online. As these graduates start looking for their first full-time “real-world” job, they need to make sure their online presence meets the demanding professional standards that their future employers are looking for.

Here are two great tips that recent graduates should know about, as well as anyone else in/entering the work force who needs help with learning how to create and/or maintain a balanced, professional online presence.

Clean Up Your Social Media

No matter how badly you want to post a selfie from the bar on Instagram or trash talk your ex on Twitter, DO NOT POST IT, really…DON’T. This can be a huge turn off to employers because they will perceive you to be unprofessional which will lead to them not offering you a job. If you really cannot help yourself, many people create ghost accounts or fake accounts like Finstas where they can post more personal content that they don’t want employers to see. In the end I would encourage you to only have your professional accounts and just avoid the possibilities of employers finding your private accounts.

Control Your Content

Creating your own online reputation is important. Think of it as your own brand. Sticking to a consistent color scheme and font style for your content is a great way to come across more professional. Make sure to have a LinkedIn account that employers can look at to show them your experiences. Create your own voice and style to showcase your professional life and stay consistent.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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